The Online Magic Store Blog

The Royal Road to Card Magic ebook cover by Jean Hugard and Frederick Braue

Double lift mastery: showing two cards as one

What the double lift is, how the get-ready and turnover work in principle, where to use it and how to practise until it looks like a single…

Double lift mastery: showing two cards as one
Bond, borrowed ring magic for dinner parties

Magic for Dinner Parties and Bars: How to Build a 3-Trick Social Set

How to choose and perform magic at dinner parties and bars: what works, what doesn't, and how to build a three-trick social set.

Magic for Dinner Parties and Bars: How to Build a 3-Trick Social Set
Cover of The Expert at the Card Table by S. W. Erdnase, 1902, showing two hands dealing playing cards

Dealing seconds, bottoms and centres: false deals explained

What second, bottom and centre deals are, where they came from, why magicians learn them and why they never belong in a real game.

Dealing seconds, bottoms and centres: false deals explained
Cover of Professor Hoffmann’s Modern Magic, the 1876 textbook that teaches the pass, as a free ebook

False cuts and the pass

What a false cut and the pass each do, how Erdnase and Hoffmann taught them, and why most magicians learn false cuts first.

False cuts and the pass
Title card for The False Shuffles and Cuts Project video download

False shuffles explained

What a false shuffle is, how overhand, riffle and Hindu versions keep cards in place, and how to learn one without getting caught out.

False shuffles explained
The Expert at the Card Table by S. W. Erdnase, 1902, cover showing two hands handling playing cards

Palming fundamentals: how magicians hide a card in an empty hand

What palming a card means, the top palm, bottom palm and gambler’s cop explained, and how to practise until your hand looks natural.

Palming fundamentals: how magicians hide a card in an empty hand
Cover of The Royal Road to Card Magic by Jean Hugard and Frederick Braue

Card control techniques: how magicians keep track of a chosen card

What a card control is, how the key card, overhand controls and the pass work, and the order to learn them in.

Card control techniques: how magicians keep track of a chosen card
Sharpie Through Bill, impromptu magic with everyday objects

Impromptu Magic: How to Perform Anywhere, Anytime, With Everyday Objects

Impromptu magic can be performed anywhere, anytime, with everyday objects. What it is, the best objects to use, and how to always be ready.

Impromptu Magic: How to Perform Anywhere, Anytime, With Everyday Objects
Liquid Killer fork bending magic

Metal Bending Magic: The History and Appeal of Spoon Bending (and How to Start)

Spoons, forks, keys and screwdrivers: the history of metal bending, why it's so powerful, and how to start performing it.

Metal Bending Magic: The History and Appeal of Spoon Bending (and How to Start)
In A Flash, available as a download or with the gimmick included

Magic Downloads vs Physical Tricks: Which Should You Buy?

Should you buy the physical trick or the download? The differences in delivery, price, props and returns, and how to choose.

Magic Downloads vs Physical Tricks: Which Should You Buy?
Absolute Zero, a gimmick-based magic trick

Self-Working vs Gimmick vs Sleight of Hand: The 4 Ways Magic Tricks Work

Self-working, gimmick-based, sleight of hand or hybrid? How each type of magic works, what it demands, and where beginners should start.

Self-Working vs Gimmick vs Sleight of Hand: The 4 Ways Magic Tricks Work
A magician performs with the Mr. Wand puppet wand and a purple silk while a child laughs

Magic tricks for kids’ shows and birthday parties: a buyer’s guide

How to choose magic for a children’s party or family show, with tricks from our store sorted by what they do best.

Magic tricks for kids’ shows and birthday parties: a buyer’s guide
Thin Air card magic trick

What Does "Instant Reset" Mean in Magic? Reset Times Explained

Instant reset, under 10 seconds, off-stage: what reset means, how it differs from setup, and which level suits the way you perform.

What Does "Instant Reset" Mean in Magic? Reset Times Explained

What to do when a magic trick goes wrong

Every magician has a trick go wrong. How to stay calm in the moment, recover gracefully and stop it happening again.

What to do when a magic trick goes wrong
Open book, Giacomo Bertini’s System for Amazement, showing a portrait of Giacomo Bertini

What is misdirection in magic?

What misdirection really means in magic, why it is more than “look over there”, and what eye-tracking research has found.

What is misdirection in magic?
A boxed deck of Bicycle playing cards standing on a table

How to force a card: the cross-cut force for beginners

A step-by-step guide to the cross-cut force, the classic first card force: what it is, how to do it, and how to turn it into a trick.

How to force a card: the cross-cut force for beginners
PADO card switch performed live for an audience

What Do "Angles" Mean in Magic? Surrounded vs Front-Facing Tricks Explained

Surrounded, front-facing, angle-sensitive: what angle ratings mean and how to pick tricks that work where you actually perform.

What Do "Angles" Mean in Magic? Surrounded vs Front-Facing Tricks Explained
Blaze flash paper disguised as a red Bicycle playing card

Flash Paper for Magicians: What It Is and How to Use It Safely

What flash paper is, why magicians use it, and how to handle, store and travel with it safely, plus flash paper disguised as playing cards.

Flash Paper for Magicians: What It Is and How to Use It Safely
A performer holding up a twenty-dollar bill, from Extortion by Patrick Kun

Money Magic for Beginners: The Best Coin and Bill Tricks to Start With

How to choose your first coin or bill trick, with a side-by-side look at the money magic we stock, from a $12 coin purse to a full chip set.

Money Magic for Beginners: The Best Coin and Bill Tricks to Start With
The Vault: Card Sleights, card magic instruction

Is Card Magic Hard to Learn? A Realistic Timeline for Beginners

Card magic is easy to start and a lifetime to master. Here's a realistic look at what you can learn in a day, a month, and a year.

Is Card Magic Hard to Learn? A Realistic Timeline for Beginners
A magician holding a folded bill above a black wallet for a spectator's open hands, from Got Change? by Jason Yu

How to Film Magic for Social Media: A Simple Phone Setup That Works

A practical phone setup for filming magic for Reels, TikTok and Shorts: framing, light, angles, the first two seconds and keeping it honest.

How to Film Magic for Social Media: A Simple Phone Setup That Works
Three aluminum alloy magic cups with red crocheted balls on top, on a wooden table

Cups and Balls: The History of Magic's Oldest Trick

Where the cups and balls came from, how it travelled from Roman street performers to modern close-up tables, and what you need to start.

Cups and Balls: The History of Magic's Oldest Trick
Two decks of playing cards stored in a clear acrylic two-deck display case

How to Look After a Deck of Playing Cards (and Know When to Replace It)

Simple habits that keep a deck of playing cards smooth, flat and fanning well for longer, plus the signs it's time to open a new one.

How to Look After a Deck of Playing Cards (and Know When to Replace It)
How To Do Coin Magic video course

Coin Magic Glossary: 25 Terms Every Beginner Should Know

Palms, shells, flippers, false transfers: a plain-English glossary of the coin magic terms you'll see in product descriptions and tutorials.

Coin Magic Glossary: 25 Terms Every Beginner Should Know