The Online Magic Store Blog: Mentalism

A deck of ESP symbol cards fanned face up, showing a circle, cross, waves, square and star

What are Zener cards? The history of the ESP deck

The story of Zener cards, the five-symbol ESP deck made at Duke University in the 1930s, and why mentalists still use it today.

What are Zener cards? The history of the ESP deck
A pendulum hanging over an open palm

How to do the pendulum trick: the swing that reads your mind

Learn the pendulum trick, where a ring on a thread follows a volunteer’s thoughts, and the ideomotor science that explains why it moves.

How to do the pendulum trick: the swing that reads your mind
A close-up mat, a deck and a laptop on a home desk

Magic tricks for team building: a buyer’s guide

How to use magic at a team-building event, whether you perform for the group or teach everyone a trick, with four pieces from our shelves a…

Magic tricks for team building: a buyer’s guide
An empty theatre stage with red velvet curtains and footlights

Magic tricks for public speakers: a buyer’s guide

How to choose a magic trick for a talk or keynote, with pieces the whole room can see, reveals that carry your message and free books on pr…

Magic tricks for public speakers: a buyer’s guide
A mug of tea, a deck and a pair of glasses on a windowsill

Magic tricks for introverts: a buyer’s guide

How to choose magic if you’d rather not hold the floor, with quiet one-to-one tricks, ready-made patter and pieces where the prop does the …

Magic tricks for introverts: a buyer’s guide
Folded paper billets in a small brass bowl

Who was Ted Annemann?

The life of Ted Annemann, the American mentalist who founded The Jinx in 1934 and wrote 202 Methods of Forcing.

Who was Ted Annemann?
a vintage clock face with hands frozen, dark background

How to do the magic square trick

Build a 4×4 magic square for any number someone names, with every row, column and diagonal adding up, using one simple subtraction.

How to do the magic square trick
Three closed envelopes fanned on black velvet

How to do a domino prediction

Learn the domino prediction: seal a prediction, let a spectator link a full set of dominoes into one chain, and the two end numbers match w…

How to do a domino prediction
A blindfold and a notepad on a dark wooden table

How to do the magic number nine trick

Learn the magic number nine trick: a spectator hides one digit of a secret calculation and you name it, using a simple rule about multiples…

How to do the magic number nine trick
A chalkboard slate with blurred writing face down on a table

How to do the dice total prediction

Learn the dice total prediction: glance at a stack of three dice and name the total of the hidden faces, using the rule that opposite faces…

How to do the dice total prediction
A pencil and a blank pad on a desk, a hand resting beside it

How to do the age cards mind-reading trick

Make and perform the age cards: a set of number cards that lets you name anyone’s age, using a simple binary secret you can learn in minute…

How to do the age cards mind-reading trick
A fan of cards held in one hand, backs showing

How to do the clock card trick

Learn the clock card trick: a spectator hides some cards, and their card appears at the matching hour on a clock of twelve cards. Steps and…

How to do the clock card trick
A sealed envelope on a dark table under a single spotlight

How to do the 1089 number trick

How to do the 1089 number trick, the arithmetic prediction that always lands on the same number, and why it works.

How to do the 1089 number trick
Hands holding a red-backed playing card up to a laptop webcam in warm lamplight

How to do magic on a video call

How to choose, frame, light and pace magic tricks for Zoom, FaceTime or Google Meet, so they still land on a small screen.

How to do magic on a video call
A blank notepad, folded slip, pencil and wax-sealed envelope on a desk under a brass lamp

Mentalism tricks for beginners: how to choose your first one

How to choose your first mentalism trick by where you’ll perform it: in your pocket, with a deck, in front of a room or from a download.

Mentalism tricks for beginners: how to choose your first one
A hand holding a red-backed deck above an antique mirror that reflects its underside

Peek decks explained: mirror peeks and shiners

What a peek is, how mirror peeks and shiners let a magician secretly see a card, and how to use one without getting caught.

Peek decks explained: mirror peeks and shiners
Liquid Killer fork bending magic

Metal Bending Magic: The History and Appeal of Spoon Bending (and How to Start)

Spoons, forks, keys and screwdrivers: the history of metal bending, why it's so powerful, and how to start performing it.

Metal Bending Magic: The History and Appeal of Spoon Bending (and How to Start)
Touched by Morgan Strebler, a mentalism effect

What Is Mentalism? A Beginner's Guide to Mind-Reading Magic

Mentalism is magic that appears to read minds, predict the future, or influence thoughts. Here's how it differs from other magic and how to…

What Is Mentalism? A Beginner's Guide to Mind-Reading Magic
Never There phone magic trick

Phone Magic: A Beginner's Guide to Magic Tricks With Your Smartphone

Your phone is the one prop you always carry. Here's how phone magic works, what types exist, and how to choose your first phone trick.

Phone Magic: A Beginner's Guide to Magic Tricks With Your Smartphone
Absolute Zero magic trick, a visual effect for adult beginners

How to Start Learning Magic as an Adult: A No-Nonsense Beginner's Guide

Yes, adults can learn magic, and often faster than kids. Here's what to buy first, what to skip, and a simple 90-day path from your first t…

How to Start Learning Magic as an Adult: A No-Nonsense Beginner's Guide