Many magicians have suffered from performing effects that are similar to all their competitions.

True story, when Will was just starting out in magic, he has walked into a school show and an agent asked him whether if he would be performing the bowling trick or that confetti trick. He was shocked. And the agent was right on both!

There is a fine line between true artists and entertainers who perform off the shelf magic with the frame given by the inventor of the trick.

Creativity is the key to becoming a true artist. And what many do not know is, creativity is not always born with. It could be trained.

A man with a vision of seeing magic be perceived as an art by the public has gifted us with his approach to creativity.

A gift from Will Tsai, one of the most prolific and original creators of our time.

From revolutionary devices like Vapr Watch to a poetic act with money and rose petal, Will has shown his vision and set new bars of creativity. SansMinds Magic is honored to introduce you to Designing Magic by Will Tsai.

In Designing Magic, Will is not only going to share his personal theories and practical advice on the creative aspect of magic, but he also shares a handful of tricks that everyone around the world once thought were done with video editing!

With Will's personal guidance, you can turn every single one of your pipe dreams into workable materials.

To preserve the original aesthetics and flavor of Will's creative juice, we also have decided to put his personal handwriting and drawings in the Designing Magic booklet (available only with Limited Edition DVD set).

When you are reading this, it will just be like you are peeking into Will's personal idea diary.

If you have bigger goals than being just a magician, then you will want to see what Will has to share with you.

There is a fine line between a magician and a visual artist.

Be a true artist by inserting yourself into performances. Don't let over the counter products define who you are as a performer.